If you feel like you’re being overlooked by your competitors or that you’ve spent a good amount of the marketing budget on a website that just isn’t being found, then Search Engine Optimisation (SEO) could be your saving grace.
What is SEO?
SEO is a set of practices designed to help your website climb the search engine rankings. The goal? To get your site at the top of the first page, as well as visible in various SERP features available. To do this, there are two elements of SEO: on-site and off-site.
On-Site SEO: This is all about making your website as appealing and understandable as possible for search engines and users. From your site’s content, keywords, meta descriptions and ensuring everything is mobile-friendly, fine-tuning every detail can help make your site as search engine-friendly and user-friendly as possible.
Off-Site SEO: This is what you do beyond your website to help improve your online presence. It’s about getting other reputable sites to link back to yours, making the most out of your social media, and gathering positive reviews. All these things help make your site look trustworthy in the eyes of search engines and users.
How does SEO work?
SEO is a combination of key strategies that work together to boost your rankings. Here’s a more detailed look at some of the key tactics:
Keyword Optimisation: This is about figuring out what your potential customers are searching for and aligning your site’s content to match their search terms and queries. It’s important to not go overboard with keywords, as ‘stuffing’ (this is what it’s called when you add the same keywords over and over to the point of your copy looking stuffed) your site can look spammy and make Google ignore your website. It’s best to keep it natural.
Backlink Profile: Getting high-quality backlinks is like getting a stamp of approval from other websites on the internet. Ideally, you want backlinks from reputable websites that are relevant to your industry and have a follow link to pass on authority to your site. This helps boost your site’s credibility and indicates to search engines that your content is valuable and authoritative within your field.
Content Creation: Creating useful, relevant content that answers your audience’s questions is crucial. The better your content, the more people will engage with it – and Google loves that.
Technical SEO: This is the behind-the-scenes work, making sure your site loads quickly, works well on mobile, and is easy for search engines to crawl and understand.
How SEO can benefit your business
SEO isn’t just some fancy buzzword; it’s a game-changer for your business. Here’s why:
Build trust
When your site pops up on the first page of the search results, it’s like getting a stamp of approval from Google. People are more likely to trust your brand because, let’s face it, if Google says you’re legit, who’s going to argue?
More traffic, more leads, more sales
The higher you rank, the more users you can get on your site. When those visitors are actively searching for what you offer and choose your site to click on, it can lead to more conversions and sales. Gaining the top spot can also mean better brand visibility, making your business stand out even more.
Why should you invest in SEO for your businesses?
Let’s face it, barely anyone searches past the first 3 pages of Google. Most people will only go to websites on the first or second pages in the search results. This is why SEO is so important. Everyone wants their business to mix with the best, just like our clients Bromley Car Repairs, Trott Rentals, and Anglia House Clearance, who repeatedly sit on the first pages for the majority of their key search terms. It’s about positioning your brand alongside top players in your industry, driving more traffic, and boosting your credibility.
How we can help you?
SEO is a long-term investment that works to continuously progress the performance of your website. It doesn’t happen overnight and can take some time to climb up those rankings, but when they do… you will start seeing the conversions and sales roll in.
It can be a bit overwhelming with all the time and expertise it requires. That’s why it’s often best to leave it to experts, like us. Why? Because we genuinely care. We love seeing our clients shine at the top of the rankings and we can do the same for you!
If you feel like your website could do with a little SEO spring clean, get in touch with our team today by calling 01603 859007 or emailing hello@nuimage.co.uk.
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