Happy New Year, you lot! Are you as excited as we are for a refresh? There’s nothing like the promise of opportunity brought about by the start of a new year. Whether the plan is to start something new, do something better, or continue on strong, January is the perfect time to get your thoughts together and your goals on paper.
So, what are your goals? If they’re business-related, chances are the Nu Image team can support them. Let us tell you about some of our services, and how we can help you secure the results you’re after in 2025.
Website design and building
From improving an existing site to creating one from scratch, our production team designs and builds beautiful websites that drive results.
Websites are an absolutely essential part of your online presence. Sure, you could just have social media channels, but where would you direct people who want more? You need a website to host your information, your services, your products – anything that your clients or customers need from you. From FAQs to booking forms to product listings to case studies, your website is the central hub of your business – it is the lynchpin that holds everything together.
Your website is a business investment; it’s a tool for growth and one of the most significant ways to represent your brand. Our niche is designing websites that are built to last and optimised for search engines, with a buttery smooth user journey to drive conversions. They serve as a great starting point for increasing traffic, generating leads, and building up your brand.
Our team takes the time to get to know you, your business, your customers and your goals, and then we design and build your site accordingly. With constant communication with our Project Coordinator, Ben, we keep you up to date on the journey and collaborate with you to ensure the best possible end result. Our developers are wizards, creating castles with code in which your business can rule. Visit our portfolio page, take a look at what we’ve done for others, and get in touch when you’re ready for your own success story.
UX and UI
User Experience (UX) and User Interface (UI) are essential to the success of your online business. Super simplified, UI is how the site looks and UX is the whole experience – the look and the feel combined. They are often bundled together under UX as a general term, and although technically separate practices, they work together to create the best experience for visitors to your website, from their very first impression all the way through to conversion.
Why is UX so important? Because getting people to your site is an investment. Whether it’s through SEO, PPC, socials, or other marketing methods, it costs to get visitors, so you want to ensure that you’re getting bang for your buck. You can make a lasting impression by providing them with the best on-site experience possible, keeping them engaged and hopefully resulting in a conversion. Good news: we’re experts in UX and UI. Let us take a look at your existing website or create you a new one from scratch, and we’ll ensure the user’s experience is the best it can be.
Branding
Having a distinct identity for your brand is essential as it helps build familiarity, trust, and authority with your audiences and within your industry. Think of the big-name brands and you’ll realise they have their own consistent colours, fonts, and style.
Take Coca-Cola, for example. What are the first things you think of? Maybe the classic red and white colourway, simple curved lines, summer social hangout adverts and a big truck covered in lights every Christmas. These things work together to create a distinct ‘Coca-Cola’ picture in our minds. Coca-Cola knows who they are and they stick with it, resulting in a recognisable household brand that strikes a chord with almost everyone, no matter their tastes.
Branding goes deep into the psychology of people, more so than we’ll get into in this post. But here’s a quick example: studies show the colours red and yellow make people hungry – what are McDonald’s brand colours? That’s food for thought right there.
With proper branding that reflects your business, your story, and your ‘why’, you can connect with your customers and clients better than ever before (if you don’t know Simon Sinek’s Start With Why, look it up and thank us later). We’re experts in branding, from designing simple and effective logos to developing creative brand elements that can be used on your website and socials, or even in your shops and vans. Are you ready to solidify your presence with the perfect brand style?
Graphic design
Need posters? New business cards? A graphic template for social platforms? You need graphic design.
A fun Nu Image fact for you: director and founder Ian is a graphic designer. That’s how he started his career, and it is still at the very core of our agency, now renowned for our punchy creative flair. We’ve evolved to offer a wide range of lovely services nowadays, but we’ll always remember our roots. Graphic design is still an integral part of what we can provide our clients, for both digital and physical marketing, so if you’re interested in a little help in the design department, don’t hesitate to give us a call.
SEO
Search Engine Optimisation (SEO) is how our digital marketing execs increase visibility and traction to your website. SEO helps search engines better understand what your brand is about, which brings in quality organic traffic, and in turn, drives leads.
There’s a bucket-load of pros to this; it’s cost-effective, brings long-term results, and builds trust and credibility for your brand.
Our digital marketers offer the whole SEO package, including keyword research and marketing strategy, competitor research, link building, conversion optimisation, technical SEO, and regular site audits (and this is barely scratching the surface).
Whether you’re looking for local, regional or national SEO, we’ll craft a deliverables package that works for your business. The work done by our execs is extensive and thorough, so if you’d like to learn more about our SEO deliverables, we’d recommend getting in touch with us and having a chat.
PPC
PPC, which stands for Pay-Per-Click, is the process of securing those sponsored ads you see at the top of most search results pages. Unlike organic listings, these have been paid for through a bidding process which needs regular adjustments to keep pricing competitive and content relevant. The content they’re bidding a place for needs to be relevant too, mind you. A kitchenware company bidding for an ad spot for ‘bricklayer’ search queries isn’t going to be successful, no matter the bid.
PPC campaigns are designed for fast results, so it’s a great marketing tool if you have a new service or product launch you want to get in front of a targeted audience or you want to challenge local competitors. It’s also fantastic for supporting your steady SEO growth journey.
We create, optimise and manage these campaigns for you, keeping them running smoothly and cost-effectively with regular performance updates.
If you’re not sure if this is the right approach for you, we’ll be upfront, and will only ever advise you to go for it if we genuinely believe it will make a difference to you. Get in touch, and we’ll talk it through.
Social media
Love it or hate it, social media is bigger than ever and here to stay. Practically integral to a business’s online presence nowadays, you’re either on board with social media marketing or risk getting left behind. The truth hurts, baby.
Expand your horizons, draw in and nurture new and engaged audiences, and build up personal connections with your clients and customers by utilising all that social media has to offer. Be it Facebook, Instagram or LinkedIn, there is a platform (or two, or three) that will suit your business and its growth goals.
We are professional social media aficionados here at Nu Image, ready to support your journey to a better online presence. We can do it all with our various deliverable packages, from useful consultation meetings for those who prefer to do the heavy lifting themselves, all the way through to running all of your accounts for you, posting regularly, tracking engagement and results, and presenting everything to you in in-depth quarterly reports. And that’s not even mentioning our expert paid social advertising services…
Content
Content is king! As the Nu Image content exec, I promise I’m not biased with this statement. Bill Gates stated that ‘content is king’ in the title of an essay he wrote and presented all the way back in 1996. He said, ‘Content is where I expect much of the real money will be made on the Internet’ because he believed that content was the answer to engaging audiences and securing trust.
Content marketing is still one of the fastest-growing factors in building online success. Why? Because quality content shows search engines like Google that you know what you’re talking about. If you want to be seen as an authority in your industry, a thought leader, a business that stays on top of your expertise, then content is a fantastic way to do so. The better your content, the more likely other reputable sites are to link to you. You’ll be seen as a source of information, not only building a network of credibility with other humans but also with hungry search engine bots.
In recent years, Google has been releasing core updates almost entirely focused on improving its appreciation of good content. If your site is packed full of well-worded, SEO-optimised content in the form of articles, blog posts, copy, or case studies (or all and more), then chances are you will be seen as someone who gets it. Google loves a website that gets it, and is more likely to trust you enough to plonk you in those top search engine result spots when people search for queries relevant to your business.
Friendship!
Okay, this one isn’t a service, but we do pride ourselves on building strong professional relationships with our clients. We want to work alongside you to achieve your goals, and there’s no way to do that without making a couple of friends along the way. A working relationship built on mutual trust and respect thrown in with all of our offered services? That’s the deal of a lifetime if you ask us!
Marketing
We have spent nearly 20 years building a team of ninja trailblazers in multiple areas of marketing disciplines because we want to be able to offer you the whole shebang. This hasn’t been a rush job (see again: nearly 20 years), but with time, patience, and passion, we have developed a professional team that excels in all elements you might need a hand with when making a name for your business.
We design websites and we build them. We manage them, keep them ticking over, and always look for new ways to keep them as fresh and effective as possible. We research what works for your website, the colours, shapes and visuals that can lead to conversions, and we tailor it to suit your business in the best possible way.
We strategise for you. We shape your journey to online success through search engine optimisation, user experience, content creation and social media know-how. We track and analyse every bit of data available to ensure we’re heading in exactly the right direction for your business, then present it to you to ensure a collaborative and transparent partnership.
The Nu Image team wants to work with you to get your online presence to where you want it. So, if you’re interested in a helping hand, hopefully we’ve sold ourselves enough above to encourage you to give us a ring. We’re on 01603 859007 for a chinwag, or you can talk to a team member on our live chat. If you’d rather not talk just yet, use our simple enquiry form to send us a message. We can’t wait to hear from you.
Social Media Management