The joinery workshop

Masterful Joinery Deserves a Masterful Website

Joinery Workshop North Norfolk is built upon over 350 years of experience, working on some incredibly luxurious projects all over our quaint and rural county. Meet Katie Carter, company owner. Her clear direction for the business, after recently purchasing the workshop meant her online presence needed some serious levelling up. She knew that to bolster and facilitate the growth she wanted, the project called for a total brand overhaul.

The name.

The logo.

The website.

The marketing strategy.

Go big or go home, right, Katie?

THE GOAL

Throughout this project, it was crucial to honour the traditional nature of their craft while subtly nodding to the next generation of the business, incorporating modern techniques, styles and talent. The workshop creates premium bespoke joinery; gates, staircases, windows, doors, you name it. The goal was to bring their branding into the 21st century without losing its rich lineage and legacy, and to drive as many genuine leads through to Katie and her team at the workshop.

Project ‘Modernise’

We kicked the project off by reimagining the brand identity, starting with a fresh logo design. One of the first decisions was to streamline the name by dropping “North Norfolk” and simplifying it to “The Joinery Workshop.” This subtle change instantly gave the brand the more modern feel we were after.

To strike a balance between tradition and modernity, we incorporated classic volute iconography into the design, cleverly shaping it into a “J” that represents the brand. (A volute, if you didn’t know, is the decadent, curly detail at the end of a staircase bannister.)

That “J” detail works effortlessly both on its own and as part of the full logo, perfect for a social icon or branding up vehicles. We like to keep things versatile, especially when we’re dealing with growth at such a scale. We also kept their signature deep purple colour palette but lifted it slightly to make it more vibrant and eye-catching on screen. Yes, we always think digital at Nu Image.

Crafting a new marketing tool

The next chapter in The Norfolk Joinery story was all about the website. With the new branding in hand, we set out to design a sleek, modern site that puts their craftsmanship front and centre.

We made sure to highlight their work with large, eye-catching image galleries, really letting their projects do the talking. High quality photography of the projects was imperative to showcase their talent and mastery and we made sure this was front and centre.

The finishing touch

Final step, when the site was rolling live: Digital marketing.

Mia, one of our digital execs, and Katie have been picking up pace in the SERPs ever since the site launched. Working on both the onsite and offsite SEO, to ensure we’re not just saying what they can do but also building up awareness and credibility in the industry. Throughout the first three months, Mia has been analysing the website to review how it’s working, with the aim to really squeeze it for every penny’s worth. Which – may we add – is exactly how a website should be used.

Since the launch at the end of June, Google is loving it! We’ve seen some pretty spectacular moves in their visibility— the core keywords we’ve been focusing on have jumped a whopping 45 to 55 positions up the SERPs, landing them right on the first page. And yes, that’s already bringing in the traffic.

This success story is a perfect example of why web design and digital marketing are like a well-tuned orchestra—each element plays its part, and together, they crescendo into something amazing. We’re talking about smart technical tweaks, fresh content, and some all-important backlinks. It’s this combined effort that’s made their visibility soar faster than you can say “search engine optimisation.”

It’s always a thrill to see such strong results so soon. More potential customers are finding them easily, right when they need them. And the best part? We’re just getting started. Mia, passionate as ever, said, “And we’ll keep that momentum going, bringing even more eyeballs—and business—to their site. We’re excited to see where we can take this.”