Wondering why your website isn’t raking in the sales? You’re not alone! It can be very frustrating to have visitors but no conversions. The good news is there are usually a few common culprits behind this.
In this blog, we dive into possible reasons your site isn’t hitting the mark and share some tips to help you turn those clicks into sales.
Top 7 barriers to sale and how to prevent them
Your website should be a breeze to navigate, guiding customers exactly where they need to go. With customers’ attention spans getting shorter and shorter, you’ve got to make every moment count. Especially on an eCommerce site, people want to find what they’re looking for fast.
Let’s dive into 7 common barriers to sales and how you can avoid them:
1. Targeting the wrong keywords
Getting tonnes of traffic to your site is great, but is it the right kind of traffic? It’s crucial to consider the intent behind the keywords you’re targeting. Focusing on transactional keywords can be a game-changer, as they indicate that visitors are ready to convert and are at the perfect stage in the buying process to make a purchase.
Let’s say you’ve got an online shop selling women’s sandals. If you target keywords like “best women’s sandals,” you’ll probably get a lot of visitors, but many might just be window shopping. Now, if you focus on keywords like “buy women’s sandals online,” you’re more likely to attract shoppers who are ready to hit the add-to-cart button. It’s not that research-focused keywords aren’t useful, they can definitely lead to sales later on, but those visitors are usually still deciding what they want.
2. No incentives
People often need a little nudge to buy from a brand they’ve never tried before. If you don’t have an incentive, you may be missing out on potential sales. Offering a discount, free shipping, bundle deals, or even a freebie can do the trick. There are plenty of ways to catch their eye on your website: think pop-ups, floating banners, or countdown timers.
3. Confusing navigation
People want to find what they’re looking for quickly and without hassle. A simple, easy-to-use navigation menu is key. Keep categories clear, let users filter products easily, and make searching for specific items a breeze. Also, ensure the checkout process is smooth so customers can purchase with zero fuss. When navigation is effortless, people are more likely to return for more.
4. Low quality images
When it comes to selling items online, images are crucial. High-quality, clear photos are a must; pixelated or blurry images can make your site look unprofessional and less trustworthy.
Make sure to include multiple photos, showing different angles, close-ups, colour options, and lifestyle shots. Even better, add videos of your products in action so customers can get a real feel for them. Great visuals can make a huge difference in boosting your sales.
5. Vague product descriptions
Alongside images, product descriptions are very important. People want all the details, what the product does, its features and measurements, what’s included in the price, and any benefits. The more information you provide, the better they’ll understand what they’re buying.
6. No trust factors
We’ve all come across websites that make us wonder, “Is this legit?” A site that seems sketchy or untrustworthy can definitely scare off potential customers. It’s important to make sure you have certain trust indicators in place:
- Make sure your site has secure hosting with an SSL (secure sockets layer) certificate. Nothing says “safe and sound” more like encrypted data.
- Display testimonials to build credibility by showing positive experiences from real customers.
- Showcase any industry-relevant accreditations to prove that your business meets recognised standards and abides by professional guidelines.
- Make sure your delivery and returns information is easy to find and crystal clear, as people want to know their purchases are protected and that they have options if things don’t work out.
All these elements together help build trust and make customers feel confident about buying from you.
7. Hard-to-find contact information
It might sound simple, but keeping your contact details easy to find is crucial. If customers need help and can’t quickly figure out how to reach you, they’ll just click away and look for answers elsewhere.
Make sure your phone number, email address, and contact form are all easy to spot and navigate to. Offering live chat is also a great way to connect with customers and answer questions from those who might not be able to call.
Don’t forget about an FAQ section. It’s handy to address common questions and help customers get the information they need without hassle.
Still lacking sales?
If you tick all of the above and are still not having much luck with sales, we can help. At Nu Image, we offer a free SEO audit to highlight what’s working on your site and pinpoint areas for improvement. We can even use website heatmaps and study behaviour analytics to give you a full picture of how your site is being used and how to improve its performance.
Call 01603 859007 or email hello@nuimage.co.uk to speak to a member of our digital team to book your free SEO audit today.
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